All Episodes

How to Find a PR Mentor

Feb. 26, 2021

Today, young PR pro and PR Nation contributor Michaela Lewin tackles two topics important to practitioners today – mentorships and diversity. In her second conversation for the podcast, Michaela discusses the importance of PR mentors and explores diversity issues facing our business. Her guest is h…

Is Clubhouse a PR Tool?

Feb. 19, 2021

Clubhouse is the new audio-only social media app causing quite a stir all over the internet. It’s been around for almost a year but only recently have most people discovered it.

Virtual Event Tips

Feb. 5, 2021

One of the biggest PR challenges during the pandemic has been event planning. Many events that worked in person are not translating well on Zoom. The result has been fewer registrations and less audience engagement. Recently, students at Boston University’s PR Lab held a virtual all-night event for…

Trump's PR Legacy

Jan. 29, 2021

As chaotic as the last four years were under former President Trump, is there anything PR pros can learn from the experience? We ask longtime public affairs pro George Franklin what public relations people should take away, or leave behind, from the previous Administration. Franklin, the author of …

Using the F-Word in a PR Campaign

Jan. 22, 2021

What does it take to get an audience to pay attention these days? Screaming? Shouting? Using the F-word?

“12 Days of PR Christmas” Sing Along

Dec. 24, 2020

PR Nation wraps up its first season as America’s PR Podcast with a holiday sing-along. Robert and Sarah treat listeners to their rendition of the holiday classic “12 Days of Christmas” with a version written just for PR pros everywhere.

Hot Takes on PR Agency Life

Dec. 18, 2020

Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the author of a PR book called “This is how you pitch – How to kick ass in you…

How to Be Your Own PR Boss

Dec. 11, 2020

Is it time for you to become your own PR Boss? Maybe you’re tired of working for a PR agency or in-house for an organization. Perhaps you’ve lost your job due to the COVID-19 pandemic? Whatever the reason, if you’re thinking now might be the right time to work for yourself, then you’ll want to hear…

Virtual Parades and Sloppy Writing

Nov. 24, 2020

When Macy’s Thanksgiving Day Parade organizers announced the event this year would be produced as a television show rather than a live experience, we decided it was time to talk turkey – about going virtual and the best way to ensure your production is successful.

Thinking Like a Journalist

Nov. 13, 2020

Reporters who’ve jumped from news to PR use those journalism skills to tell stories from another perspective, but PR pros can think like journalists too, even if they’ve never worked in a newsroom. Ani Vahradyan is new to PR, having already worked as a journalist. Robert talks with her about a blog…

How to Tell Better Stories

Nov. 6, 2020

Almost everyone in PR thinks they are awesome storytellers, but are they? Really? It’s one thing to say you’re a good storyteller. It’s quite another to be a good storyteller. That’s where Lindsay Graham can help. He’s an expert at the craft of finding new approaches to old stories. He joins Robert…

Storytelling That’s Out of This World!

Oct. 31, 2020

Everyone loves a good story, but what happens when the story is so good that it sends people into a panic? We celebrate Halloween Eve with the story behind the story of a Martian invasion that terrified American radio listeners this night in 1938. Robert breaks down Orson Welles’ radio drama “War o…

Managing Media Lists During COVID

Oct. 16, 2020

Managing media lists got tougher when the COVID-19 virus sent all of us, including journalists, home to ride out the pandemic. Fewer reporters can be reached through newsroom phone lines, and the number of emails they’re getting now has likely skyrocketed. How can you overcome this challenge?

PR Diversity & Inclusion Checklist

Oct. 2, 2020

Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and Natalia Flores, President of Inspire PR, in Charlotte, NC. The three discu…

Young Pros Defy the Virus

Sept. 18, 2020

The pandemic has been tough on people everywhere. In public relations shops across the world, people have lost their jobs, graduates have seen offers evaporate, and students watched internships vanish.

PR Students Get Agency Ready

Sept. 4, 2020

The pandemic continues to frustrate recent PR graduates looking to land their first job and still challenges students who watched summer and fall internships evaporate when the virus attacked.

Making Effective Word Choices

Aug. 21, 2020

Struggling to find the right word? Repeatedly pulling from overused phrases? As communicators, words are the foundation of our work. With that in mind, consulting a dictionary to reevaluate our word choices might not be a bad idea.

Wear the Dang Mask!

Aug. 7, 2020

We launch our COVID Case Study series with a conversation about one of many mask campaigns now playing across the United States. The most recent public health models predict 300,000 Americans will die from the virus by the end of the year – if people don’t start wearing masks. The same models say 7…