Episodes
June 18, 2021
How to Survive Bad News
Our summer PR book review series wraps up with a must-have guide to crisis comms that you can get for free! Robert talks with Jeff Hahn about his book, Breaking Bad News – 12 Essential Crisis Communication Tools, a survival g...
June 04, 2021
The Ultimate PR Handbook Reviewed
If you had to read one book about public relations, what book would it be? Would you read a book about social media? Maybe one about research and planning? How about one on writing or marketing techniques? That sounds like a ...
May 21, 2021
How to Give a TV Interview
Who in PR Nation likes to give media interviews? Some of you probably love it. But we’re guessing an equal number are just fine not standing in front of a TV camera. And we can’t blame you. The interview process can be fright...
May 07, 2021
How Social Media Impacts Society
There’s been a lot going on in the world the last year. How has social media impacted the debate over policing, race, politics, and the pandemic? PR Nation’s favorite doctors, Ph.D’s that is, join Robert to discuss their new ...
April 30, 2021
Improve Your Internal Comms!
This week, we talk about internal communications, and why the audience you work with, the one right in front of you, is so important to your organization’s success. PR Nation contributor Pooja Kamat joins the crew from Mumbai...
April 23, 2021
Learning PR from Circus Clowns?
Do you worry that you might be missing something when you write a PR plan? Are your pitching skills current? Do you know the easiest way to get a PR effort started? So many questions, so little time. Luckily, Amy Rosenberg ha...
April 09, 2021
Is TikTok a PR Tool?
Most of us know TikTok as the social media platform for short-form videos used mostly by younger people. But is it just for Gen Z-ers who need to dance or is it more than that? Many well-known brands are using TikTok with imp...
April 06, 2021
AP Stylebook Showdown - Avni Gupta
The AP Stylebook Showdown is back! In this special episode of PR Nation, player Avni Gupta puts her AP style knowledge to the test. Host Robert Johnson is known for breaking out some tricky AP questions. Think you’re up to it...
March 26, 2021
How to Land Your First PR Agency Job
For university and college students about to graduate with degrees in public relations and communications, this can be a stressful time. From now until May, seniors across the PR Nation will be laser focused on finding a PR j...
March 19, 2021
How to Improve Your Zoom Pitches
It’s been a year since we first had to jump on Zoom for staff meetings, client updates, and other conversations, working through the technology, learning how to share documents, use the chat feature, and arrange our backgroun...
March 12, 2021
Hiring and Promoting Hispanic PR Pros
This week, another PR Nation young pro, Zane Landin, contributes his perspective on the topic of Hispanics in our industry. Is the PR business doing a good job of recruiting and promoting Hispanic practitioners? Zane examines...
March 05, 2021
NASA’s Mars PR Lessons
NASA’s Perseverance rover landed on Mars on February 18th. But even before that historic moment, audiences were engaging with the mission, signing up to send their name on a microchip to the red planet, taking pics with the l...
February 26, 2021
How to Find a PR Mentor
Today, young PR pro and PR Nation contributor Michaela Lewin tackles two topics important to practitioners today – mentorships and diversity. In her second conversation for the podcast, Michaela discusses the importance of PR...
February 19, 2021
Is Clubhouse a PR Tool?
Clubhouse is the new audio-only social media app causing quite a stir all over the internet. It’s been around for almost a year but only recently have most people discovered it. Clubhouse is an invitation-only platform where ...
February 05, 2021
Virtual Event Tips
One of the biggest PR challenges during the pandemic has been event planning. Many events that worked in person are not translating well on Zoom. The result has been fewer registrations and less audience engagement. Recently,...
January 29, 2021
Trump's PR Legacy
As chaotic as the last four years were under former President Trump, is there anything PR pros can learn from the experience? We ask longtime public affairs pro George Franklin what public relations people should take away, o...
January 22, 2021
Using the F-Word in a PR Campaign
What does it take to get an audience to pay attention these days? Screaming? Shouting? Using the F-word? In normal times, the answer might be none of the above. But these are not normal times. And a campaign created by a grou...
December 24, 2020
“12 Days of PR Christmas” Sing Along
PR Nation wraps up its first season as America’s PR Podcast with a holiday sing-along. Robert and Sarah treat listeners to their rendition of the holiday classic “12 Days of Christmas” with a version written just for PR pros ...
December 18, 2020
Hot Takes on PR Agency Life
Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the ...
December 11, 2020
How to Be Your Own PR Boss
Is it time for you to become your own PR Boss? Maybe you’re tired of working for a PR agency or in-house for an organization. Perhaps you’ve lost your job due to the COVID-19 pandemic? Whatever the reason, if you’re thinking ...
November 24, 2020
Virtual Parades and Sloppy Writing
When Macy’s Thanksgiving Day Parade organizers announced the event this year would be produced as a television show rather than a live experience, we decided it was time to talk turkey – about going virtual and the best way t...
November 13, 2020
Thinking Like a Journalist
Reporters who’ve jumped from news to PR use those journalism skills to tell stories from another perspective, but PR pros can think like journalists too, even if they’ve never worked in a newsroom. Ani Vahradyan is new to PR,...
November 06, 2020
How to Tell Better Stories
Almost everyone in PR thinks they are awesome storytellers, but are they? Really? It’s one thing to say you’re a good storyteller. It’s quite another to be a good storyteller. That’s where Lindsay Graham can help. He’s an exp...
October 31, 2020
Storytelling That’s Out of This World!
Everyone loves a good story, but what happens when the story is so good that it sends people into a panic? We celebrate Halloween Eve with the story behind the story of a Martian invasion that terrified American radio listene...