Episodes
The Ultimate PR Handbook Reviewed
June 4, 2021
If you had to read one book about public relations, what book would it be? Would you read a book about social media? Maybe one about research and planning? How about one on writing or marketing techniques? That sounds like a lot of books, maybe too many. Wouldn’t it be nice if you could get everyth…
How to Give a TV Interview
May 21, 2021
Who in PR Nation likes to give media interviews? Some of you probably love it. But we’re guessing an equal number are just fine not standing in front of a TV camera. And we can’t blame you. The interview process can be frightening. It can be invasive. It’s rarely fun. But there is a new book that c…
How Social Media Impacts Society
May 7, 2021
There’s been a lot going on in the world the last year. How has social media impacted the debate over policing, race, politics, and the pandemic? PR Nation’s favorite doctors, Ph.D’s that is, join Robert to discuss their new book Social Media and Society . Whether you know a lot or a little about s…
Improve Your Internal Comms!
April 30, 2021
This week, we talk about internal communications, and why the audience you work with, the one right in front of you, is so important to your organization’s success. PR Nation contributor Pooja Kamat joins the crew from Mumbai, India to kick off her interview with Jennifer Thomas, an internal comms …
Learning PR from Circus Clowns?
April 23, 2021
Do you worry that you might be missing something when you write a PR plan? Are your pitching skills current? Do you know the easiest way to get a PR effort started? So many questions, so little time. Luckily, Amy Rosenberg has written a book full of tactical PR advice, addressing those and many oth…
Is TikTok a PR Tool?
April 9, 2021
Most of us know TikTok as the social media platform for short-form videos used mostly by younger people. But is it just for Gen Z-ers who need to dance or is it more than that? Many well-known brands are using TikTok with impressive results: Guess, the NBA and NFL, Chipotle, and even the Washington…
AP Stylebook Showdown - Avni Gupta
April 6, 2021
The AP Stylebook Showdown is back! In this special episode of PR Nation, player Avni Gupta puts her AP style knowledge to the test. Host Robert Johnson is known for breaking out some tricky AP questions. Think you’re up to it? Listen, play along, and let us know your score!
How to Land Your First PR Agency Job
March 26, 2021
For university and college students about to graduate with degrees in public relations and communications, this can be a stressful time. From now until May, seniors across the PR Nation will be laser focused on finding a PR job. Young pro and PR Nation contributor Paula Chirinos, in New York City, …
How to Improve Your Zoom Pitches
March 19, 2021
It’s been a year since we first had to jump on Zoom for staff meetings, client updates, and other conversations, working through the technology, learning how to share documents, use the chat feature, and arrange our backgrounds. The pandemic also has forced clients to conduct agency reviews online …
Hiring and Promoting Hispanic PR Pros
March 12, 2021
This week, another PR Nation young pro, Zane Landin, contributes his perspective on the topic of Hispanics in our industry. Is the PR business doing a good job of recruiting and promoting Hispanic practitioners? Zane examines the progress and the possibilities with Stephen Chavez, CEO of Chavez PR …
NASA’s Mars PR Lessons
March 5, 2021
NASA’s Perseverance rover landed on Mars on February 18th. But even before that historic moment, audiences were engaging with the mission, signing up to send their name on a microchip to the red planet, taking pics with the lander in a virtual photo booth, and making plans to watch the landing live…
How to Find a PR Mentor
Feb. 26, 2021
Today, young PR pro and PR Nation contributor Michaela Lewin tackles two topics important to practitioners today – mentorships and diversity. In her second conversation for the podcast, Michaela discusses the importance of PR mentors and explores diversity issues facing our business. Her guest is h…
Is Clubhouse a PR Tool?
Feb. 19, 2021
Clubhouse is the new audio-only social media app causing quite a stir all over the internet. It’s been around for almost a year but only recently have most people discovered it. Clubhouse is an invitation-only platform where people on the inside can wander virtual hallways, popping in and out of ro…
Virtual Event Tips
Feb. 5, 2021
One of the biggest PR challenges during the pandemic has been event planning. Many events that worked in person are not translating well on Zoom. The result has been fewer registrations and less audience engagement. Recently, students at Boston University’s PR Lab held a virtual all-night event for…
Trump's PR Legacy
Jan. 29, 2021
As chaotic as the last four years were under former President Trump, is there anything PR pros can learn from the experience? We ask longtime public affairs pro George Franklin what public relations people should take away, or leave behind, from the previous Administration. Franklin, the author of …
Using the F-Word in a PR Campaign
Jan. 22, 2021
What does it take to get an audience to pay attention these days? Screaming? Shouting? Using the F-word? In normal times, the answer might be none of the above. But these are not normal times. And a campaign created by a group of PR students at Boston University is no normal campaign. Why? Because …
“12 Days of PR Christmas” Sing Along
Dec. 24, 2020
PR Nation wraps up its first season as America’s PR Podcast with a holiday sing-along. Robert and Sarah treat listeners to their rendition of the holiday classic “12 Days of Christmas” with a version written just for PR pros everywhere. Robert also talks about the future of PR and advice for PR stu…
Hot Takes on PR Agency Life
Dec. 18, 2020
Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the author of a PR book called “This is how you pitch – How to kick ass in you…