One of the biggest PR challenges during the pandemic has been event planning. Many events that worked in person are not translating well on Zoom. The result has been fewer registrations and less audience engagement. Recently, students at Boston University’s PR Lab held a virtual all-night event for charity, and their results were more than impressive. How did they do it? This week, Sarah asks PR Lab leaders Rachel Rubinstein and Remy Frohman about their approach and the results that followed.
The crew welcomes new cast mate Rachel Derby, and considers a new set of PR’s hottest questions in another round of Take 3. Also, we lose Sarah for a moment, as she disappears during the recording session. Find out where she went!