PR Nation wraps up its first season as America’s PR Podcast with a holiday sing-along. Robert and Sarah treat listeners to their rendition of the holiday classic “12 Days of Christmas” with a version written just for PR pros…
Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the…
Is it time for you to become your own PR Boss? Maybe you’re tired of working for a PR agency or in-house for an organization. Perhaps you’ve lost your job due to the COVID-19 pandemic? Whatever the reason, if you’re thinking…
When Macy’s Thanksgiving Day Parade organizers announced the event this year would be produced as a television show rather than a live experience, we decided it was time to talk turkey – about going virtual and the best way …
Reporters who’ve jumped from news to PR use those journalism skills to tell stories from another perspective, but PR pros can think like journalists too, even if they’ve never worked in a newsroom. Ani Vahradyan is new to PR…
Almost everyone in PR thinks they are awesome storytellers, but are they? Really? It’s one thing to say you’re a good storyteller. It’s quite another to be a good storyteller. That’s where Lindsay Graham can help. He’s an ex…
Everyone loves a good story, but what happens when the story is so good that it sends people into a panic? We celebrate Halloween Eve with the story behind the story of a Martian invasion that terrified American radio listen…
Managing media lists got tougher when the COVID-19 virus sent all of us, including journalists, home to ride out the pandemic. Fewer reporters can be reached through newsroom phone lines, and the number of emails they’re get…
Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and…
The pandemic has been tough on people everywhere. In public relations shops across the world, people have lost their jobs, graduates have seen offers evaporate, and students watched internships vanish. But that hasn’t stoppe…
The pandemic continues to frustrate recent PR graduates looking to land their first job and still challenges students who watched summer and fall internships evaporate when the virus attacked. Yet from the rubble of the 2020…
Struggling to find the right word? Repeatedly pulling from overused phrases? As communicators, words are the foundation of our work. With that in mind, consulting a dictionary to reevaluate our word choices might not be a ba…
We launch our COVID Case Study series with a conversation about one of many mask campaigns now playing across the United States. The most recent public health models predict 300,000 Americans will die from the virus by the e…
The pandemic has left millions of Americans looking for a job. PR people are among them. If you’ve been furloughed, fired, or had your internship cancelled, recruiter Jamie McLaughlin, an expert in connecting companies with …
Just because you have a powerful camera built into your smartphone doesn’t mean it's easy to create content that people will want to watch. The smartphone has revolutionized videomaking. With a little instruction and practic…
It’s hard to imagine any brand with a logo showing a slave woman on its food products, but the Aunt Jemima imagery has been appearing on its breakfast packaging for more than one hundred years. Now, Aunt Jemima is finally be…
Activists are all over the news these days. But how are they organizing? What PR tactics are they using to communicate their positions and drive lasting policy change? The University of Southern California’s Annenberg Center…
Do you like giving media interviews? Are you good at it? Some people loathe talking to reporters on the record. Others can’t get enough airtime. But does experience make you better? And even if you are good at it, could medi…
May flowers aren’t the only thing that we look forward to this time of year. It’s also when the Associated Press announces all of its changes to the AP Stylebook. We love the AP Stylebook and look forward to a fresh copy arr…
In an early celebration of Mother’s Day, PR Nation’s #CommsMoms discuss the importance of communicating with niche audiences. Summer talks with social media’s Comms Mom and PR Nation contributor, Dr. Amanda Holdsworth, about…
Earth Day celebrates its 50th anniversary tomorrow, but COVID-19 almost ruined the occasion. Thousands of events around the world had to be moved online or postponed until later in the year due to the pandemic. Robert talks …
There was a time when PR pros were nervous pitching stories about pot to media outlets. But Shawna Seldon McGregor says things have changed – for the better. Shawna talks marijuana PR with Robert just in time for 4/20 – pot’…
Experts are predicting that the month of April will bring even more cases of COVID-19 across the country. With social distancing guidelines extended, public relations practitioners will need to continue to adjust their commu…
Looking to make sure your social media isn’t socially distant? The COVID-19 pandemic has forced PR pros to re-evaluate their digital strategies. PR Nation contributor Jason Mollica joins Robert to share his 10 tips for manag…
