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Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and Natalia Flores, President of Inspire PR, in Charlotte, NC. The three discuss the steps for adopting a more diverse and inclusive approach to public relations, explain a handy "wheel" tool for practitioners, and outline the best arguments to persuade holdouts in your organization.
Also, Summer convinces a former PR colleague to play the AP Stylebook Showdown, Robert gets into his own standoff with a rowdy deer, and Sarah heads to the Gettysburg battlefield again this weekend – which has some in the team worried about her future.
Links:
7 steps to adopting a D&I-first approach to PR
The Diversity & Inclusion Wheel for PR Practitioners
Why diversity and inclusion warrant PR’s rapt attention
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