Blog

April 5, 2021

Exclusives are Dangerous

If you’ve got a big story to announce, you might be thinking about offering it as an exclusive to a print journalist in hopes the chance to break a big story will strengthen your relationship with that reporter or their newsroom. Is there a do…

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Want to know the trouble with media training? Most sessions don’t prepare you to control your media engagements. They teach you how to dress and where to look when cameras are rolling, and they might even teach you to change the subject. But m…

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The Clubhouse audio platform is making headlines on social and traditional media channels right now as the hottest new way to communicate online. But is it for you? Is it worth the time to learn this emerging public relations tool? The answer depend…

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Media coverage at mass vaccination clinics can help build public confidence in your pandemic response plans, but it also can present challenges for organizations required by law to protect patient privacy. If you’re still wrestling with the be…

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What you say and what audiences hear often are two different things. Even when you are communicating clearly, it can sometimes feel like nobody is listening, especially when they misquote or misunderstand what you’ve said. With so much noise …

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When people started working from home to avoid gatherings during the pandemic, few expected the practice to impact media relations work. But the need to socially distance has sent journalists to undisclosed locations, working from their living rooms…

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Recently, U.S. Senator Chuck Schumer, the new majority leader in the upper chamber, was making a statement about recent events in Washington D.C. when his comments were suddenly interrupted by a lone heckler loudly airing numerous grievances. The m…

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Across the nation, media campaigns urging people to wear masks, maintain distance, wash their hands, and get the COVID-19 vaccine are popping up on broadcast airwaves. Many of them feature top officials. As encouraging as it is to have the support o…

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In recent weeks, crowds of reporters have been jamming into conference rooms and auditoriums to cover the arrival of COVID-19 vaccine shipments and the first shots administered to front line health care workers. But photos from some events show rep…

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More so than in the past, we’re all hoping 2021 will be better than the year we’ve gladly left behind. The pandemic tested all of our systems, including our ability to communicate with the public via the news media. So how did your organ…

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