We launch our COVID Case Study series with a conversation about one of many mask campaigns now playing across the United States. The most recent public health models predict 300,000 Americans will die from the virus by the end of the year – if people don’t start wearing masks. The same models say 70,000 of those lives could be saved if everyone would mask up.
Sarah kicks off our look at PR pros’ efforts to communicate to audiences during the pandemic, discussing Philadelphia’s mask campaign with James Garrow, Director of Communications at Philadelphia’s Department of Public Health.
Also, Summer hunts for a cool airbnb retreat, Robert talks about an edgy mask campaign in Michigan, and Sarah defends fanny packs.