Nov. 6, 2020

How to Tell Better Stories

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Almost everyone in PR thinks they are awesome storytellers, but are they? Really? It’s one thing to say you’re a good storyteller. It’s quite another to be a good storyteller. That’s where Lindsay Graham can help. He’s an expert at the craft of finding new approaches to old stories. He joins Robert this week to share his advice for pros who want to become better storytellers.

Also, the crew talks about a pug’s first birthday, a harrowing go-kart ride on Halloween, and coloring a map of the United States on election night. Editor Tim is away this week. He was distracted admiring the softness of his IPR marathon t-shirt and missed the recording session.


Guest: Lindsay Graham

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