Season 1

March 20, 2020

How has the virus changed PR?

The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evo…
March 19, 2020

COVID Special: PR Response

In this special mid-week edition of PR Nation, we preview our conversation with communicators about changes COVID-19 has made to the way we do our work. We also consider the recent Institute for Public Relations survey about…
March 13, 2020

BREAKING: IPR Polls Pros on COVID-19 Response

Most communications pros and senior executives in a new survey report their communication team was prepared for COVID-19, according to findings scheduled for release Monday by the Institute for Public Relations and Peppercom…
March 6, 2020

Are You Ready for a PR Crisis?

Is your organization ready for a PR crisis? If not, then a new book may be just what you need to help you create a crisis plan before you need one. This week, Robert invites crisis expert Ed Segal to discuss the worst part o…
Feb. 21, 2020

How Will Mobile Journalism Change PR?

Broadcast journalists are becoming even more mobile, shooting their news on iPhones and editing stories in coffee shops. How will this impact your work as a PR pro? Mobile journalism expert and career broadcast journalist Ge…
Feb. 14, 2020

Does Anyone Miss the White House Press Briefing?

Does anyone care that the White House has held just one press briefing since January 28, 2019? Journalist Scott Nover asked the question in an article for Washington Post Magazine, and tells Robert what he found. The two als…
Feb. 7, 2020

Making PR Creative Again!

Do you need a client with a big budget to do creative PR work? Is it possible to break free of the news release and op ed routine? Adam Ritchie, Principal at Adam Ritchie Brand Direction, preaches using PR to invent and tran…