Most communications pros and senior executives in a new survey report their communication team was prepared for COVID-19, according to findings scheduled for release Monday by the Institute for Public Relations and Peppercomm.
Only public health officials were considered credible messengers, while elected officials and social media sources scored low. The news media’s reporting of the pandemic didn’t fare so well either.
PR Nation is the first to report details of the survey, completed just three days ago, on Tuesday, March 10. In this special episode, Robert discusses the results with Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR), and Steve Cody, IPR Chairman and Founder and CEO of Peppercomm.