March 20, 2020

How has the virus changed PR?

The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evolving media coverage patterns. 

Robert discusses these changes, and what more PR pros should expect, with three PR Nation contributors:

  • Christina Borrego, Executive Director of Public Relations, Communications and Multicultural Services, RIESTER, Phoenix, AZ
  • Dr. Adrienne Wallace, Digital Strategist/Project Manager, BlackTruck Media+Marketing and Assistant Professor of Advertising and Public Relations, Grand Valley State University, Grand Rapids, MI
  • Dr. Gina Luttrell, Assistant Professor, PR/Social Media and Director of the Graduate Program in Public Relations, Syracuse University


Also, Summer reviews COVID-19 related corporate messages flooding her email in-box, and John O’Dwyer delivers the latest PR news headlines as reported by the O’Dwyer’s PR newsroom in New York City. 


Contributor: Christina Borrego

Contributor: Dr. Adrienne Wallace

Contributor: Dr. Gina Luttrell

O’Dwyer’s PR Newsletter