Episodes

December 18, 2020

Hot Takes on PR Agency Life

Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the ...

December 11, 2020

How to Be Your Own PR Boss

Is it time for you to become your own PR Boss? Maybe you’re tired of working for a PR agency or in-house for an organization. Perhaps you’ve lost your job due to the COVID-19 pandemic? Whatever the reason, if you’re thinking ...

November 24, 2020

Virtual Parades and Sloppy Writing

When Macy’s Thanksgiving Day Parade organizers announced the event this year would be produced as a television show rather than a live experience, we decided it was time to talk turkey – about going virtual and the best way t...

November 13, 2020

Thinking Like a Journalist

Reporters who’ve jumped from news to PR use those journalism skills to tell stories from another perspective, but PR pros can think like journalists too, even if they’ve never worked in a newsroom. Ani Vahradyan is new to PR,...

November 06, 2020

How to Tell Better Stories

Almost everyone in PR thinks they are awesome storytellers, but are they? Really? It’s one thing to say you’re a good storyteller. It’s quite another to be a good storyteller. That’s where Lindsay Graham can help. He’s an exp...

October 31, 2020

Storytelling That’s Out of This World!

Everyone loves a good story, but what happens when the story is so good that it sends people into a panic? We celebrate Halloween Eve with the story behind the story of a Martian invasion that terrified American radio listene...

October 16, 2020

Managing Media Lists During COVID

Managing media lists got tougher when the COVID-19 virus sent all of us, including journalists, home to ride out the pandemic. Fewer reporters can be reached through newsroom phone lines, and the number of emails they’re gett...

October 02, 2020

PR Diversity & Inclusion Checklist

Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and ...

September 19, 2020

Young Pros Defy the Virus

The pandemic has been tough on people everywhere. In public relations shops across the world, people have lost their jobs, graduates have seen offers evaporate, and students watched internships vanish. But that hasn’t stopped...

September 04, 2020

PR Students Get Agency Ready

The pandemic continues to frustrate recent PR graduates looking to land their first job and still challenges students who watched summer and fall internships evaporate when the virus attacked. Yet from the rubble of the 2020 ...

August 21, 2020

Making Effective Word Choices

Struggling to find the right word? Repeatedly pulling from overused phrases? As communicators, words are the foundation of our work. With that in mind, consulting a dictionary to reevaluate our word choices might not be a bad...

August 07, 2020

Wear the Dang Mask!

We launch our COVID Case Study series with a conversation about one of many mask campaigns now playing across the United States. The most recent public health models predict 300,000 Americans will die from the virus by the en...

July 24, 2020

PR Job Search Tips

The pandemic has left millions of Americans looking for a job. PR people are among them. If you’ve been furloughed, fired, or had your internship cancelled, recruiter Jamie McLaughlin, an expert in connecting companies with t...

July 10, 2020

Make Great PR Videos with a Smartphone

Just because you have a powerful camera built into your smartphone doesn’t mean it's easy to create content that people will want to watch. The smartphone has revolutionized videomaking. With a little instruction and practice...

June 26, 2020

Expecting More From Brands

It’s hard to imagine any brand with a logo showing a slave woman on its food products, but the Aunt Jemima imagery has been appearing on its breakfast packaging for more than one hundred years. Now, Aunt Jemima is finally bei...

June 12, 2020

How Activists Use PR

Activists are all over the news these days. But how are they organizing? What PR tactics are they using to communicate their positions and drive lasting policy change? The University of Southern California’s Annenberg Center ...

May 29, 2020

Media Training Tips

Do you like giving media interviews? Are you good at it? Some people loathe talking to reporters on the record. Others can’t get enough airtime. But does experience make you better? And even if you are good at it, could media...

May 15, 2020

2020 AP Stylebook Changes

May flowers aren’t the only thing that we look forward to this time of year. It’s also when the Associated Press announces all of its changes to the AP Stylebook. We love the AP Stylebook and look forward to a fresh copy arri...