March 5, 2021

NASA’s Mars PR Lessons

NASA’s Perseverance rover landed on Mars on February 18th. But even before that historic moment, audiences were engaging with the mission, signing up to send their name on a microchip to the red planet, taking pics with the lander in a virtual photo booth, and making plans to watch the landing live on social media and other NASA-owned channels. The mission is a PR bonanza for America’s space agency.

So how does NASA do it? And what lessons can other PR pros learn from the agency’s Mars PR work? Marketing expert and space junkie David Meerman Scott joins Robert to answer those questions.

Also, the crew debates the White House proposal to charge reporters for their COVID tests, and campaigns for rock group Iron Maiden, Sarah’s favorite band on this year’s Rock and Roll Hall of Fame 2021 Induction Fan ballot.


Rock and Roll Hall of Fame 2021 Induction Fan Ballot

White House and press are at odds over plan to charge reporters for coronavirus testing

BBC apologizes for interview with man impersonating US senator Cory Booker

Guest: David Meerman Scott

Amazon: Marketing the Moon

Mars 2020 Mission Perseverance Rover website

Apollo Press Kits website

PR Nation website

O’Dwyer’s PR Newsletter