Blog

Nov. 13, 2021

Public Relations Radio Goes Live!

Finally, all the PR nerds in one place! Riester Public Affairs launches Public Relations Radio, a streaming radio station featuring all the best PR podcast talk and information in one place. Public relations thought leaders across the U.S. have come…

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April 5, 2021

Exclusives are Dangerous

If you’ve got a big story to announce, you might be thinking about offering it as an exclusive to a print journalist in hopes the chance to break a big story will strengthen your relationship with that reporter or their newsroom. Is there a do…

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March 8, 2021

The Truth About Media Training

Want to know the trouble with media training? Most sessions don’t prepare you to control your media engagements. They teach you how to dress and where to look when cameras are rolling, and they might even teach you to change the subject. But m…

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Feb. 26, 2021

The Clubhouse App as a PR Tool

The Clubhouse audio platform is making headlines on social and traditional media channels right now as the hottest new way to communicate online. But is it for you? Is it worth the time to learn this emerging public relations tool? The answer depend…

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Feb. 14, 2021

Managing News Coverage at Mass Vaccination Sites

Media coverage at mass vaccination clinics can help build public confidence in your pandemic response plans, but it also can present challenges for organizations required by law to protect patient privacy. If you’re still wrestling with the be…

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Feb. 10, 2021

Message, Chat, Repeat – A Communications Approach

What you say and what audiences hear often are two different things. Even when you are communicating clearly, it can sometimes feel like nobody is listening, especially when they misquote or misunderstand what you’ve said. With so much noise …

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Jan. 28, 2021

Reaching WFH Reporters on Twitter

When people started working from home to avoid gatherings during the pandemic, few expected the practice to impact media relations work. But the need to socially distance has sent journalists to undisclosed locations, working from their living rooms…

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Jan. 22, 2021

Managing Hecklers at Your Public Events

Recently, U.S. Senator Chuck Schumer, the new majority leader in the upper chamber, was making a statement about recent events in Washington D.C. when his comments were suddenly interrupted by a lone heckler loudly airing numerous grievances. The m…

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Jan. 12, 2021

Choosing the Best COVID Vaccine Messenger

Across the nation, media campaigns urging people to wear masks, maintain distance, wash their hands, and get the COVID-19 vaccine are popping up on broadcast airwaves. Many of them feature top officials. As encouraging as it is to have the support o…

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Jan. 4, 2021

Pool Coverage Keeps Everyone Safe from COVID

In recent weeks, crowds of reporters have been jamming into conference rooms and auditoriums to cover the arrival of COVID-19 vaccine shipments and the first shots administered to front line health care workers. But photos from some events show rep…

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Nov. 23, 2020

Start 2021 With a Communications Audit

More so than in the past, we’re all hoping 2021 will be better than the year we’ve gladly left behind. The pandemic tested all of our systems, including our ability to communicate with the public via the news media. So how did your organ…

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Oct. 12, 2020

11 CSR Questions to Ask ASAP!

Every company, brand, or organization should engage in some level of corporate social responsibility. The big questions are how much, when, and on what issues or topics? Before CSR was a thing, it was a donation to a neighborhood youth baseball lea…

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Sept. 11, 2020

Why You Need a Podcast, Now!

Digital audio delivered on-demand in the form of podcasts and other streaming content is poised to take over the internet. As public relations professionals, if you’ve not yet found a way to budget for production of a show to push your agenda …

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Aug. 19, 2020

Don't Tweet on the Toilet!

After more than three years of watching President Trump in action, you may not be that interested in hearing about the lessons he’s leaving behind. But how often do you get the chance to witness a communications crisis at this level, of this m…

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July 21, 2020

Communicating a Public Health Outbreak

The unwelcome arrival of the coronavirus to American shores is testing the capabilities of our domestic health care, financial, and political systems. As public health teams work around the clock to contain the spread, it’s tough to be availab…

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June 23, 2020

Gearing Up For Online Interviews

Previously, we used this space to give you some tips for producing better remote broadcast interviews over Zoom, Skype, Cisco Webex, and other platforms. But if you want to look and sound your ultimate best when joining news shows live from your hom…

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May 5, 2020

Holding Zoom Interviews with News Media

If you've been asked to do a live television interview over Zoom or another virtual conference platform, you may be asking yourself how it will be different and what you need to do to make sure you look good speaking live from your home.  The …

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