Episodes

Saving Earth Day from COVID-19

April 21, 2020

Earth Day celebrates its 50th anniversary tomorrow, but COVID-19 almost ruined the occasion. Thousands of events around the world had to be moved online or postponed until later in the year due to the pandemic. Robert talks with the communicator leading the switch from tree plantings and activist g…

Pitching Pot on 4/20

April 17, 2020

There was a time when PR pros were nervous pitching stories about pot to media outlets. But Shawna Seldon McGregor says things have changed – for the better. Shawna talks marijuana PR with Robert just in time for 4/20 – pot’s high holiday! Also, Robert celebrates the moment by singing a line from a…

Pro Panel on COVID-19

April 3, 2020

Experts are predicting that the month of April will bring even more cases of COVID-19 across the country. With social distancing guidelines extended, public relations practitioners will need to continue to adjust their communications plans. Robert gathers eight PR Nation contributors who discuss be…

Virus Social Media Tips

March 27, 2020

Looking to make sure your social media isn’t socially distant? The COVID-19 pandemic has forced PR pros to re-evaluate their digital strategies. PR Nation contributor Jason Mollica joins Robert to share his 10 tips for managing social media during a crisis. Summer talks about getting ready for vide…

How has the virus changed PR?

March 20, 2020

The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evolving media coverage patterns. Robert discusses these changes, and what mor…

COVID Special: PR Response

March 19, 2020

In this special mid-week edition of PR Nation, we preview our conversation with communicators about changes COVID-19 has made to the way we do our work. We also consider the recent Institute for Public Relations survey about PR and whether communicators were ready for the outbreak.

BREAKING: IPR Polls Pros on COVID-19 Response

March 13, 2020

Most communications pros and senior executives in a new survey report their communication team was prepared for COVID-19, according to findings scheduled for release Monday by the Institute for Public Relations and Peppercomm. Only public health officials were considered credible messengers, while …

Are You Ready for a PR Crisis?

March 6, 2020

Is your organization ready for a PR crisis? If not, then a new book may be just what you need to help you create a crisis plan before you need one. This week, Robert invites crisis expert Ed Segal to discuss the worst part of public relations, managing a crisis, and his soon-to-be-released volume, …

How Will Mobile Journalism Change PR?

Feb. 21, 2020

Broadcast journalists are becoming even more mobile, shooting their news on iPhones and editing stories in coffee shops. How will this impact your work as a PR pro? Mobile journalism expert and career broadcast journalist Geoff Roth tells Robert how we can take advantage of this change in news gath…

Does Anyone Miss the White House Press Briefing?

Feb. 14, 2020

Does anyone care that the White House has held just one press briefing since January 28, 2019? Journalist Scott Nover asked the question in an article for Washington Post Magazine, and tells Robert what he found. The two also discuss whether PR pros outside Washington, D.C. should worry that tradit…

Making PR Creative Again!

Feb. 7, 2020

Do you need a client with a big budget to do creative PR work? Is it possible to break free of the news release and op ed routine? Adam Ritchie, Principal at Adam Ritchie Brand Direction, preaches using PR to invent and transform, and calls out creative PR ideas on his Twitter feed #InventionInPR. …