Episodes

May 01, 2020

Moms, Comms, and Niche Audiences

In an early celebration of Mother’s Day, PR Nation’s #CommsMoms discuss the importance of communicating with niche audiences. Summer talks with social media’s Comms Mom and PR Nation contributor, Dr. Amanda Holdsworth, about ...

April 21, 2020

Saving Earth Day from COVID-19

Earth Day celebrates its 50th anniversary tomorrow, but COVID-19 almost ruined the occasion. Thousands of events around the world had to be moved online or postponed until later in the year due to the pandemic. Robert talks w...

April 17, 2020

Pitching Pot on 4/20

There was a time when PR pros were nervous pitching stories about pot to media outlets. But Shawna Seldon McGregor says things have changed – for the better. Shawna talks marijuana PR with Robert just in time for 4/20 – pot’s...

April 03, 2020

Pro Panel on COVID-19

Experts are predicting that the month of April will bring even more cases of COVID-19 across the country. With social distancing guidelines extended, public relations practitioners will need to continue to adjust their commun...

March 27, 2020

Virus Social Media Tips

Looking to make sure your social media isn’t socially distant? The COVID-19 pandemic has forced PR pros to re-evaluate their digital strategies. PR Nation contributor Jason Mollica joins Robert to share his 10 tips for managi...

March 20, 2020

How has the virus changed PR?

The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evol...

March 19, 2020

COVID Special: PR Response

In this special mid-week edition of PR Nation, we preview our conversation with communicators about changes COVID-19 has made to the way we do our work. We also consider the recent Institute for Public Relations survey about ...

March 13, 2020

BREAKING: IPR Polls Pros on COVID-19 Response

Most communications pros and senior executives in a new survey report their communication team was prepared for COVID-19, according to findings scheduled for release Monday by the Institute for Public Relations and Peppercomm...

March 06, 2020

Are You Ready for a PR Crisis?

Is your organization ready for a PR crisis? If not, then a new book may be just what you need to help you create a crisis plan before you need one. This week, Robert invites crisis expert Ed Segal to discuss the worst part of...

February 21, 2020

How Will Mobile Journalism Change PR?

Broadcast journalists are becoming even more mobile, shooting their news on iPhones and editing stories in coffee shops. How will this impact your work as a PR pro? Mobile journalism expert and career broadcast journalist Geo...

February 14, 2020

Does Anyone Miss the White House Press Briefing?

Does anyone care that the White House has held just one press briefing since January 28, 2019? Journalist Scott Nover asked the question in an article for Washington Post Magazine, and tells Robert what he found. The two also...

February 07, 2020

Making PR Creative Again!

Do you need a client with a big budget to do creative PR work? Is it possible to break free of the news release and op ed routine? Adam Ritchie, Principal at Adam Ritchie Brand Direction, preaches using PR to invent and trans...