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Robert Johnson is a PR rebel. He learned public relations the hard way, making one mistake after another early in his career. Without formal training, he had to develop his own solutions to communications problems, ultimately discovering approaches that work so well they often leave PR's textbook crowd scratching their heads. Speaking of heads, only his high school classmates know Robert once had long hair that curled at his shoulders. He blames the look on his disc jockey alter ego, Dr. Bob, who entertained AM radio audiences in rural Arizona in the early 1980s.